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Sunday, December 18, 2011

Industry Insider

   Any growing business is vulnerable to legal liabilities. To prevent such unfortunate circumstances, it is important to research your industry carefully and seek as much expert advice relative to your field. As for myself, I am attempting to get involved  with the music industry, and with that I have sought out information in regards to legal liability issues related to the field. The valuable information gained from the  podcast is not only to important to my business aspirations, but to all who reads this blog.
   One of the first things I learned from the podcast I listened to,  is  the importance of properly  obtaining the rights to music used in sound recordings. From the Post-Academy and Entertainment Law Update Podcast,  the speakers highlighted  that one of easiest ways for record labels and artist to get into a financial legal woe, is by not obtaining  the proper license to a music performance, which are generally obtained through. BMI or ASCAP. In addition to obtaining these license, it is also important to register original music creations, which would lessen one’s chances of becoming a victim of this common practice. This is relevant to my business plan because in my business , we will be creating music that may include bits and pieces of copyrighted works. The podcast has equipped me with information that is sure to protect me from any liability issues that may arouse from this.
    In the Mirsky Legal podcast, the speaker discussed intellectual property issues, specifically answering the question of  why to protect. The speaker particular highlighted that fact that “protecting”, gives you a property right, which prevents anyone else from making, using or selling the creation. When creating a new business, brand value is the common goal. One achieves high brand value by creating a unique business with a growing demand. When a company is on the rise or growing, it is important to obtain proper trademarks and patents so that, “Copy-Cat” companies will not try and steal your ideas and information to “ride your growing wave.”   Once your works are registered you have legal protection from any perpetrators of these acts. This information applies to my business plan because Mayja Moves is a unique company. Because of that , I will protect its name and logo by registering it so that no other business is able to obtain rights to its use or anything of the liking.
Overall the three podacst were informative and essential to the growth of my business.

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